10 years of H E R E S Y, 10 years of AscenD frame

Inspired by the riding we loved and the riding we dreamt to realize, it had to be functional with a lot of clearance but also a beautiful line. The frame we needed didn’t exist yet. It was about finding the right shape to reach this double goal. Although simplicity was key, we really wanted to establish a unique shape once for all. The first AscenD 19’’ prototypes arrived over the summer of 2010.

The AscenD frame history stretches over 4 generations of frames with 7 sizes, from super short flat 18’’, 18.5’’ (coming back updated in Spring 2021) to classic flat 19’’, 19.5’’ and our hybrids (flat and street) 20’’, 20.5’’. The last frame we welcomed in the range in 2019 was the X which is our crossover 19.5’’ flat frame mixing both designs. And for our taller friends on flat or street riders looking for a flat influenced street frame, a limited series of 20.75’’ will be out in 2021.

It’s been amazing to grow and improve this AscenD range over the past 10 years. We believed strongly in this design in 2010, we still do more than ever. The frame originates from a unique vision and it is our tool of choice to experience as much freedom as possible, be it on flat ground or taking more flat skills to the streets.

We want to thank everyone who ever rode one an AscenD, watched one of our videos, supported us even just with a nice word, from all the riders to our distributors and shops around the world, to our photo/video/music contributors and our special supporters in Chelles, France. Last but not least thank you Michaël Husser, Sebastian Grubinger, George Manos, Matthieu Bonnécuelle, Peter Olsen, Tom @sevisual , Peter in Taiwan and Guillaume Jung for sticking around for more adventures! None of this would be possible without all of you.

To 10 more years!



Photos: Stéphane Bar, Loopingweb, AD 

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Perhaps it is time for the whole world to discover its true identity through its Shadow. Everyone is obligated to wear masks. In that sense nothing changed. Although this mask is Absence personified. Concealment is Apocalypse. Usually I go against the current, but now there’s no reason, it feels like home!

Through many closed Doors, the Gate is Open!


-Photography by Giolanda Chatzigianni


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As you can imagine, making our own tire is a dream come true and today we are so happy to present you the ZEPHYR.
Our design process started from a « blank page » with two questions : what tire would we like to ride considering the wide spectrum of preferences among the team, and what tire would contribute to BMX flatland in general as an « open » progressive tire created for any style of riding and any surface. A fast, modern tire with a slick feeling as you roll, yet foot friendly and without any real break-in time as no one likes to waste even just one session on adapting to a new tire. On top of that, even though we were aiming at high quality, it was essential for us to keep it affordable.
Needless to say, that didn’t sound easy at all. But it also felt like the most meaningful way to design this tire, so research was on…

The answer to that equation was found in a balanced combination of a hard compound slick and low profile with a multiple lines pattern for precise foot control. Floor contact feels direct and natural, easy to figure out. Same with foot contact, there is no surprise. The tire doesn’t feel like it’s interfering with what you want to do, instead you forget it’s there.
But enough of these big words. We love the ZEPHYR and hope you will too.

The ZEPHYR will first be available in 1.90’’ size, black, by the end of August, both in wire bead and kevlar versions, at a reasonable price we would ourselves be willing to pay…
1.75’’ will be next.

Have fun,
– Alexis

Average recommended price :
Wire bead € 28,00
Kevlar (Foldable) € 36,00
Weight :
Wire bead 527g
Kevlar 482g

Tire concept and design : Michaël Husser, Alexis Desolneux, Guillaume Jung
Graphic design : Michaël Husser
Video : Sevisual

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BIFACE is a raw experiment filmed in October 2019 around Narbonne (France).
Without carrying any particular meaning, the video came out like a primitive tool to shape a new form:
a choreographic video mostly composed with BMX riding language.

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